Business model & viability
A venture only works if the economics do. Venture Lab helps you design how the venture creates, delivers, and captures value, connect the model to your validated customer and problem, and pressure-test the unit economics before you commit resources to scaling.
Business Model
Design value creation, delivery, and capture — customers, value proposition, channels, revenue, and cost structure.
Financial Viability
Pressure-test unit economics, acquisition cost versus lifetime value, and what has to be true for the model to scale.
Connected to evidence
Keep the model tied to your validated customer and problem, so the economics rest on real demand.
Grounded by Liva
Draft and challenge parts of the business model with AI assistance, reviewed against your evidence.
Go deeper with the guides on venture building and validation.
Design a model that pays for itself
Start a venture in Venture Lab and work through every stage with structure and evidence.