Build and validate new ventures — with evidence
Venture Lab is the module for turning a raw idea into a venture you can back. It guides you from opportunity and customer problem through assumptions, experiments, business model, feasibility, and launch — then hands the validated venture into strategy and execution.
From idea to validated venture
Each stage builds on the last, so the venture is grounded in evidence before you commit — not after.
Opportunity
Frame a venture thesis, surface and compare opportunities, and state the one worth pursuing.
Customer problem
Discover and validate the real customer problem with evidence before designing a solution.
Validation
Map assumptions, test the riskiest with lightweight experiments, and build a body of evidence.
Business model
Design how the venture creates, delivers, and captures value — and check the economics.
Feasibility & launch
Assess feasibility, build a launch path with milestones, and decide go / no-go with confidence.
Transition
Hand the validated venture into strategy, tactical plans, and management systems — evidence intact.
Explore each part of the module
Opportunity & customer problem
Surface and compare opportunities, write a sharp opportunity statement, and discover the real customer problem with evidence.
Learn moreValidateAssumptions, experiments & feasibility
Map the assumptions your venture depends on, test the riskiest with lightweight experiments, and assess feasibility before you commit.
Learn moreDesignBusiness model & viability
Design how the venture creates, delivers, and captures value — and pressure-test the unit economics before scaling.
Learn moreLaunchStrategy, launch path & transition
Turn a validated venture into a strategy brief and launch path, then transition it cleanly into strategy, tactical plans, and systems.
Learn moreFor everyone building what's next
Founders & startups
Move from idea to evidence without burning months building the wrong thing. Validate before you scale.
For startupsCorporate venture teams
Bring startup discipline to new ventures inside the enterprise, connected to strategy and systems.
Venture StudioInvestors
From angel investors to venture funds, pressure-test opportunities and track ventures against the evidence that actually de-risks them.
For investorsGuided by Liva and Cogliva Intelligence
Liva helps you draft opportunity statements, surface assumptions, design experiments, and pressure-test a business model — grounded in your venture's context and the Cogliva Intelligence layer. Every AI-assisted output is a draft you review before it becomes part of the venture.
Meet LivaEvidence and judgment, not automated bets
Venture Lab is built to keep decisions grounded in evidence and human judgment. AI assistance accelerates the work; the go / no-go calls remain yours, backed by the assumptions you tested and the results you recorded.
Trust & Responsible AIBuild your next venture on evidence
Start a venture in Venture Lab and move from idea to validated opportunity with structure at every step.