Strategic Signals
Creating a signal profile
A signal profile is the core artefact of Strategic Signals. It defines what your organisation should watch and gives you the queries to do it. The richer the context behind it, the sharper and more relevant the result.
Two scopes
Cogliva can generate a profile at two levels of specificity, depending on your plan.
- General scope — broad signal coverage based on your industry, geography, and business context. Useful for a first view or when you do not yet have a defined organisation.
- Organisation scope — a profile tailored to a specific organisation and its strategic priorities, main challenge, and diagnostic findings, for a much more precise watch list.
What context is used
- Organisation profile: industry, geography, size, type, and business model.
- Products and services, and the customers you target.
- Strategic priorities and the main challenge you are working on.
- Findings from related diagnostics, when available.
What the profile contains
- Signal topics — what to watch, why it is relevant, and a priority for each.
- Keyword groups — related terms organised by theme.
- Boolean queries — ready-to-use search strings, each tagged with category, geography, priority, and a suggested tool.
- Excluded keywords, suggested source types, suggested monitoring tools, and a recommended digest frequency.
Getting a sharp profile
Profiles are only as good as the context behind them. Complete your organisation details and run a diagnostic first where possible — organisation-scoped profiles that draw on real strategic priorities and findings are far more focused than general ones.
How to use this in Cogliva
- Choose an organisation to generate an organisation-scoped profile, or use general business context.
- Generate the profile and review the topics in priority order.
- Regenerate after enriching your organisation details or completing a diagnostic.