How to answer context questions

What the questions cover

• Organization profile: business models, the offerings behind them, size, growth stage, and how long it has operated.
• Customers and market: customer segments, target customers, relationships, channels, market reach, and priority markets.
• Operating model: key activities, key resources, and key partners, plus revenue streams and cost drivers.
• Geography and structure: geographic presence, main locations, and whether the entity is standalone or part of a larger group.
• Boundaries and competition: budget, time pressure, resource constraints, key risks, and the competitive landscape.

How to answer well

• Use plain, factual language — describe reality, not the pitch deck.
• Include numbers where you have them (revenue band, team size, customer count).
• Note anything unusual about the model; edge cases often drive the diagnosis.

When you are unsure

If you do not know something, say so or give your best estimate and flag it. A clearly marked assumption is more useful than a confident guess that misleads the analysis.

Identifying the business context

After you describe the business, select Identify context. Cogliva classifies what you have entered and suggests the business contexts that best match — drawing on recognised international classifications — so the diagnosis is grounded in the right type of activity.

You are always in control of which contexts apply. Review the suggestions and confirm the ones that fit; confirmed contexts appear together so you can see exactly what the analysis will use.

• If the suggestions are not relevant, or a context you expected is missing, select Show more options.
• Optionally describe what is missing (for example a niche such as e-commerce, veterinary, or franchising) to steer the additional suggestions.
• Already-confirmed contexts are kept, and new options exclude what has already been shown.

Finding competitors and market position with Liva

The competitive landscape asks about the organisation's competitors, its closest competitor, and its market position. If you are not sure who they are, open Ask Liva on those fields. Liva reads the context you have already entered — geographies, domains, offerings, and activity — to suggest the key competitors, the closest one, and a market position for the organisation in its target market.

If the context so far is too thin to identify competitors reliably, Liva asks a few clarifying questions — such as the locations and markets you operate in — so the suggestions are as accurate as possible. As with everything else, these are a first draft: confirm, edit, or replace them before you generate.

Common mistakes

• Describing the aspiration instead of the current state.
• Leaving out constraints that materially shape what is possible.
• Over-summarising to the point that the specifics disappear.